YouTube's own Partner Program explainer: creators keep 55 percent of ad revenue on long videos and 45 percent on Shorts, so YouTube keeps 45 and 55 percent.
Ad revenue sharing: Creators earn a share of the revenue from ads that run on their videos. The share is 55% for long-form videos and 45% for shorts.
YouTube's own Partner Program explainer: creators keep 55 percent of ad revenue on long videos and 45 percent on Shorts, so YouTube keeps 45 and 55 percent.