License Plate Reader Company Flock Is Building a Massive People Lookup Tool, Leak Shows

News Report · Joseph Cox · May 14, 2025

404 Media, May 2025: leaked Flock slides, chats and audio show plans for Nova to use people-lookup tools, data brokers and breached data to "jump from LPR to person." Flock later said it decided not to use breach data.

Flock, the automatic license plate reader (ALPR) company whose cameras are installed in more than 5,000 communities in the U.S., is building a product that will use people lookup tools, data brokers, and data breaches to “jump from LPR [license plate reader] to person,”

404 Media, May 2025: leaked Flock slides, chats and audio show plans for Nova to use people-lookup tools, data brokers and breached data to "jump from LPR to person." Flock later said it decided not to use breach data.

Election Day is Tuesday, Nov 3. Know who you're voting for: your values vs. their record, with sources.Build my Vote Card →