Disclosures 101 for Social Media Influencers

Government Record · Federal Trade Commission · November 2019

The FTC's plain-language guide for influencers: if you are paid or have a relationship with a brand, you have to make that obvious in the post.

If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship ("material connection") with the brand.

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The FTC's plain-language guide for influencers: if you are paid or have a relationship with a brand, you have to make that obvious in the post.

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