Peer-reviewed experiment, 2025: when 76 Netflix users turned off autoplay, they watched about 21 fewer minutes a day and their sessions ran about 17 minutes shorter.
In this work, we conducted an experimental study with 76 Netflix users in the US to analyze the impact of a specific attention capture feature, autoplay, on key viewing metrics. We found that disabling autoplay on Netflix significantly reduced key content consumption aggregates, including average daily watching and average session length
Printed p. 1
Peer-reviewed experiment, 2025: when 76 Netflix users turned off autoplay, they watched about 21 fewer minutes a day and their sessions ran about 17 minutes shorter.