A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking

Peer-Reviewed Study · R. Matthew Montoya et al. · May 2017

2017 analysis of 268 results from 81 papers: repeated exposure raises liking up to a point, then it levels off and falls.

We estimated parameters from 268 curve estimates drawn from 81 articles and revealed that the mere exposure effect was characterized by a positive slope and negative quadratic effect consistent with an inverted-U shaped curve.

Official source

2017 analysis of 268 results from 81 papers: repeated exposure raises liking up to a point, then it levels off and falls.

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