Bringing Dark Patterns to Light: Staff Report

Government Record · Federal Trade Commission · September 2022

FTC staff report, September 2022: "dark patterns" are design tricks that push users into choices they would not otherwise make, and the report shows how common they are.

Coined in 2010 by user design specialist Harry Brignull, the term “dark patterns” has been used to describe design practices that trick or manipulate users into making choices they would not otherwise have made and that may cause harm.

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FTC staff report, September 2022: "dark patterns" are design tricks that push users into choices they would not otherwise make, and the report shows how common they are.

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