The New Yorker's 2024 investigation of CoComelon: fast cuts, attention testing and analytics built to hold small children. Moonbug's executives deny the attention tool described came from them.
Hickey and Yeatman said that the Distractatron was the work of a third-party research company, and that neither of them had even heard that word before the article was published. Such attentional calculations were not part of their process, Hickey told me, adding, ‘We use data in creative retrospectively.’
The New Yorker's 2024 investigation of CoComelon: fast cuts, attention testing and analytics built to hold small children. Moonbug's executives deny the attention tool described came from them.