Ronald Milliman's 1982 supermarket study, run in 1980: slow background music made shoppers move more slowly and spend more than fast music did. One store, nine weeks.
It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
86–91
Ronald Milliman's 1982 supermarket study, run in 1980: slow background music made shoppers move more slowly and spend more than fast music did. One store, nine weeks.